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Moderne Konzepte des organisationalen Marketing

Moderne Konzepte des organisationalen Marketing

Thorsten Kliewe

Format: Print Book

ISBN: 9783658046798

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?Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenüber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt.

Publication Year: 2014
Imprint: Springer Fachmedien Wiesbaden







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