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Wine Brands

Wine Brands

E. Resnick

Format: Print Book

ISBN: 9780230554030

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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Publication Year: 2008
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 460





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