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Social Media Communication

Social Media Communication

LIPSCHULTZ

Format: Print Book

ISBN: 9780367195007

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This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.

Imprint: Routledge
Language: English
Publication Year: 2020
Format: Paperback
Course Code:COM376,SUSS