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Why People (Don’t) Buy

Why People (Don’t) Buy

Amitav Chakravarti

Format: Print Book

ISBN: 9781137466679

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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Publication Year: 2015
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 455





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