The Strategy and Tactics of Pricing
Format: Print Book
ISBN: 9781138737501
Tax included.
This book offers a guide to pricing analysis and strategy development. Featuring an expanded discussion of big data analytics, and new chapter on pricing in special situations, a new companion website rounds out this classic for all students of pricing.
Imprint: Routledge
Language: English
Publication Year: 2018
Format: Hardback
Course Code:MKT362,SUSS