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When Business Meets Culture

When Business Meets Culture

B. Munoz-Seca

Format: Print Book

ISBN: 9781349327331

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The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

Publication Year: 2011
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 373





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