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A Business History of the Swatch Group

A Business History of the Swatch Group

P. Donzé

Format: Print Book

ISBN: 9781349482221

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This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

Publication Year: 2014
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 219





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