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Branchenspezifisches Marketing

Branchenspezifisches Marketing

Dieter K. Tscheulin

Format: Print Book

ISBN: 9783663094401

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Ziel des Buches ist es, aufzuzeigen, welche Besonderheiten es in den verschiedenen Branchen bei Anwendung des Marketing-Instrumentariums zu beachten gilt.

Publication Year: 2001
Imprint: Gabler Verlag







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