Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices

Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices is an expanded edition of the bestseller Sun Tzu: War and Management. Authentic yet easy-to-read, this insightful book applies a corporate strategy analysis framework on the ancient Chinese military treatise. It provides real-life examples to illustrate the application of the concepts. “The detail descriptions of “The 13 different battlegrounds” reflect the various situations that business face today. They highlight the importance of understanding the current battleground (business challenges) and choosing the right strategy to conquer the terrain (business environment) in order to ensure complete victory. This compendium of strategies is a must-read for business leaders who are charting out their business strategies and weathering through tough business challenges.”Tan Tong Hai – Chief Executive Officer, Starhub Ltd, Singapore “This masterful book is replete with examples from the corporate world and provides a comprehensive guide on how to select the best markets, engage business competitors and deploy resources to win. Every leader who wants to expand his or her strategic IQ must own this book!”Noah Lim, PhD – John P. Morgridge Professor of Business, University of Wisconsin-Madison, USA About the author Wee Chou Hou (C.H Wee) is Professor of Strategy and Marketing at the Nanyang Business School, Nanyang Technological University (NTU), and Senior Fellow and Founder of the Institute on Asian Consumer Insight (ACI). He is currently the Head of the Division of Marketing and International Business at NTU. A former Merit, Colombo Plan and Commonwealth scholar, Professor Wee has published over 330 articles and publications in various international, regional and local journals and proceedings. He is a world-renowned conference speaker, and has consulted and conducted executive training for over 300 organisations in more than 30 economies including fortune 500 companies and some of the largest companies in Asia and Europe.

Author’s Biography
Since 1978, Professor Wee Chow Hou has consulted and conducted executive
training for over 350 major organisations in 30 countries/economies, including Fortune 500 companies and some of the largest companies in Asia and Europe. He was/is on the boards of numerous companies in Singapore, including the Civil Aviation Authority of Singapore and chairs its Audit and Risk Committee. Professor Wee is best known globally for his works on applying Sun Zi Bingfa to business and marketing. In China, he is acknowledged as a ‘grand guru’ in his domain expertise. He has over 330 publications, including books, journals and proceedings. His research focuses mainly on applying Chinese classics to business and marketing.
A former Dean of the Business School at NUS and Head of Divisions at NTU, he is currently an adjunct professor at NTU and SUSS.

Publisher: Pearson
Format: Paperback