[eBook] The Next Big Asian Brands

Alibaba, Samsung, Toyota - Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing? Take a deep dive into Asia's most promising brands, ranging from Korea's fast-expanding Go Pizza and Singapore's Kinobi edu-tech platform to Vietnam's automobile wunderkind, VinFast. Through wide-ranging interviews with the brands' founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distils invaluable lessons for every business out there looking to take off in the post-Covid world.

Publisher: Marshall Cavendish Business
Edition: 1
Language: English
ePublication Year: 2022
Page Count: 144
Subject: BUS043000//Sales and marketing; International business; Economic forecasting; Asian history
Related ISBN: 9789815009644
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