Smart Management: How Simple Heuristics Help Leaders Make Good Decisions in an Uncertain World

Biographical Note:
Jochen Reb is Professor of Organizational Behavior and Human Resources and founding Director of the Mindfulness Initiative at the Lee Kong Chian School of Business, Singapore Management University.

Shenghua Luan is Professor of Psychology and Principal Investigator of the Risk and Uncertainty Management Lab at the Institute of Psychology, Chinese Academy of Sciences.
Gerd Gigerenzer is Director of the Harding Center for Risk Literacy at the University of Potsdam, Director Emeritus at the Max Planck Institute for Human Development, and Partner of Simply Rational--the Institute for Decisions. He is the author of Calculated Risks, Gut Feelings, Risk Savvy, and How to Stay Smart in a Smart World (MIT Press).

Commendation Quotes:
"The book we have been waiting for--a guide for managers on how to acknowledge radical uncertainty and nevertheless make smart decisions."
--John Kay, Fellow of St John's College, Oxford; author of Radical Uncertainty: Decision-Making Beyond the Numbers
" Smart Management makes the compelling case for the power of simple heuristics to dominate complex, opaque decision models including those increasingly driven by AI. Rich illustrations from strategy, innovation, negotiation, and leadership are coupled with sophisticated research findings to highlight the enduring relevance of simplicity, speed, and transparency. This book is 'gold' for leaders facing the uncertainty of a constantly changing world."
--Kathleen M. Eisenhardt, Ascherman Professor, Stanford University; coauthor of Simple Rules: How to Thrive in a Complex World
"What is remarkable and interesting about this book is the range of problems to which heuristic reasoning can be applied; the authors provide numerous examples of successful applications. Their book is a manifesto of what managers can achieve by explicitly thinking heuristically."
--Robin M. Hogarth, former President, Society for Judgment and Decision Making; author of Educating Intuition

Publisher Marketing:
Why successful leaders must embrace simple strategies in an increasingly uncertain and complex world.
Making decisions is one of the key tasks of managers, leaders, and professionals. In Smart Management, Jochen Reb, Shenghua Luan, and Gerd Gigerenzer demonstrate how business leaders can utilize heuristics--simple decision-making strategies adapted to the task at hand. In a world that has become increasingly volatile, uncertain, complex, and ambiguous (VUCA), the authors make the case against complex analytical methods that quickly reach their limits. This against-the-grain approach leads to decisions that are not only faster but also more accurate, transparent, and easier to learn about, communicate, and teach. Smart Management offers an evidence-based yet practical discussion of how business leaders can use smart heuristics to make good decisions in a VUCA world.
Building on the fast-and-frugal heuristics program, Smart Management demonstrates the efficacy of heuristic decision making in a twofold approach. First, it introduces the concept of ecological rationality, which prescribes the environmental conditions under which specific heuristics work well. Second, the book describes a repertoire of heuristics, referred to as the adaptive toolbox, that leaders, managers, and professionals can develop and rely on to make a variety of decisions, such as on business strategy, negotiation, and personnel selection. The toolbox not only showcases the practical usefulness of these heuristics but also inspires readers to discover and develop their own smart heuristics.