[eBook] The Political Marketing Game

[eBook] The Political Marketing Game

Palgrave Macmillan

Format: e-book DRM

ISBN: 9780230299511

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Author: Lees-Marshment, J.
Number of Pages: 259
Language: ENG
Copyright Year: 2011
Remarks: This is a DRM-protected eBook delivered via an Access Code. The Access Code for redemption will be emailed within two working days after payment has been verified.


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