[eBook] Economic News, Sentiment, and Behavior

[eBook] Economic News, Sentiment, and Behavior

Springer VS

Format: e-book DRM

ISBN: 9783658115418

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This book explores the relations between objective, media-related, and social attitudinal as well as behavioral realities of private, expert, and corporate agents in the traditions of mass communication, journalism studies and behavioral economics. Results based on time series analyses for German data show that the news reports in a volatile manner on the economy and may influence its development through third-person effects. Bad economic news does not cause a decrease in private purchase intentions. Bad news may lead to a change in corporate decisions, such as advertising expenditures, because corporate decision makers may presume changes in consumer behavior through news.

Author: Lischka, Juliane A.
Number of Pages: 129
Language: ENG
Copyright Year: 2015
Remarks: This is a DRM-protected eBook delivered via an Access Code. The Access Code for redemption will be emailed within two working days after payment has been verified.


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