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Ribbon Culture

Ribbon Culture

Sarah E.H. Moore

Format: Print Book

ISBN: 9780230549210

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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

Publication Year: 2008
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 385





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