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Luxury, Lies and Marketing

Luxury, Lies and Marketing

M. Sicard

Format: Print Book

ISBN: 9781349443079

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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 2776





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