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Lifestyle Brands

Lifestyle Brands

S. Saviolo

Format: Print Book

ISBN: 9781349449071

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 248





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