Cart 0
CRM Systems in Industrial Companies

CRM Systems in Industrial Companies

A. Perna

Format: Print Book

ISBN: 9781349463176

  • Save Rp 209.940,23
Tax included.
Will not ship until
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Publication Year: 2014
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 320





We Also Recommend

Taming the Guerrilla in International Commercial Arbitration

Taming the Guerrilla in International Commercial Arbitration
Foresight & Strategy in the Asia Pacific Region

Foresight & Strategy in the Asia Pacific Region

Save Rp 135.826,92
Commercial Aviation in the Jet Era and the Systems that Make it Possible

Commercial Aviation in the Jet Era and the Systems that Make it Possible

Save Rp 86.370,53
A Bias Radar for Responsible Policy-Making

A Bias Radar for Responsible Policy-Making

Save Rp 123.427,19
Attitudes, Beliefs, Motivation and Identity in Mathematics Education

Attitudes, Beliefs, Motivation and Identity in Mathematics Education

Save Rp 23.089,15