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Marketing to the 90s Generation

Marketing to the 90s Generation

A. Parment

Format: Print Book

ISBN: 9781349495603

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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Publication Year: 2014
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 252





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