Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Publication Year: 2006
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 537