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The Marking Enterprise

The Marking Enterprise

Jean-Claude Thoenig

Format: Print Book

ISBN: 9780230001879

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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Publication Year: 2007
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 538





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