How to Brand Nations, Cities and Destinations
Format: Print Book
ISBN: 9780230220928
Tax included.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Publication Year: 2009
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 481
