Strategies of Multinationals in Central and Eastern Europe

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Publication Year: 2009
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 490