Places
Format: Print Book
ISBN: 9780230239777
Tax included.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 442
