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Japanese Consumer Dynamics

Japanese Consumer Dynamics

P. Haghirian

Format: Print Book

ISBN: 9780230242869

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Publication Year: 2011
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 529





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