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Rethinking Rational Choice Theory

Rethinking Rational Choice Theory

Jan de Jonge

Format: Print Book

ISBN: 9780230277151

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The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

Publication Year: 2012
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 684





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