International Place Branding Yearbook 2012

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 5487