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Retail Internationalization in China

Retail Internationalization in China

L. Qixun Siebers

Format: Print Book

ISBN: 9780230293373

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As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

Publication Year: 2011
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 477





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