Brand Aesthetics
Format: Print Book
ISBN: 9780230336735
Tax included.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Publication Year: 2012
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 440
