Customer Sense
Format: Print Book
ISBN: 9780230341739
Tax included.
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Publication Year: 2013
Imprint: Palgrave Macmillan US
Format: H
Weight (Gram): 4262
