Competitive Identity
Format: Print Book
ISBN: 9780230500280
Tax included.
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Publication Year: 2007
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 373
