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Integrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns

P. Kitchen

Format: Print Book

ISBN: 9780230577343

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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 381





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