Building Brand Value the Playboy Way
Format: Print Book
ISBN: 9780230577893
Tax included.
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Publication Year: 2009
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 484
