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Brand Revolution

Brand Revolution

M. Sicard

Format: Print Book

ISBN: 9781137019486

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Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3737





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