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Globalizing Ideal Beauty

Globalizing Ideal Beauty

D. Sutton

Format: Print Book

ISBN: 9781137021007

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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Publication Year: 2009
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 290





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