Beyond the Low Cost Business
Format: Print Book
ISBN: 9781137277527
Tax included.
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3747
