Lifestyle Brands

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3613