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Globalization, Culture, and Branding

Globalization, Culture, and Branding

C. Torelli

Format: Print Book

ISBN: 9781137333315

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Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Publication Year: 2013
Imprint: Palgrave Macmillan US
Format: H
Weight (Gram): 3501





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