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Competitive Dynamics in the Mobile Phone Industry

Competitive Dynamics in the Mobile Phone Industry

C. Giachetti

Format: Print Book

ISBN: 9781137373694

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This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 352





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