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Measuring Customer Experience

Measuring Customer Experience

Philipp Klaus

Format: Print Book

ISBN: 9781137375452

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Publication Year: 2015
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3354





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