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Brand Breakout

Brand Breakout

Nirmalya Kumar

Format: Print Book

ISBN: 9781137467591

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 4277





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