Intellectual Property Rights Management

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

Publication Year: 2015
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3747