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Trendology

Trendology

C. Kerns

Format: Print Book

ISBN: 9781137479556

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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Publication Year: 2014
Imprint: Palgrave Macmillan US
Format: H
Weight (Gram): 547





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