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Commercial Nationalism

Commercial Nationalism

Zala Volcic

Format: Print Book

ISBN: 9781137500984

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This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

Publication Year: 2016
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3747





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