Green Marketing

Green Marketing

A. Kirgiz

Format: Print Book

ISBN: 9781137535870

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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Publication Year: 2016
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 3207






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