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Soft Power in China

Soft Power in China

J. Wang

Format: Print Book

ISBN: 9781349291373

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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

Publication Year: 2011
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 293





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