Housework and Housewives in American Advertising

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Publication Year: 2011
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 349