The Rise of Marketing and Market Research
Format: Print Book
ISBN: 9781349343881
Tax included.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Publication Year: 2012
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 413
