{"product_id":"9781349343881","title":"The Rise of Marketing and Market Research","description":"This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2012\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003ePalgrave Macmillan US\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eFormat: P\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eWeight (Gram): 413\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"H. Berghoff","offers":[{"title":"Default Title","offer_id":41279816794290,"sku":"9781349343881","price":1548730.65,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/1349343889.01_SCLZZZZZZZ.jpg?v=1636283323","url":"https:\/\/readabook.store\/en-id\/products\/9781349343881","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}