Brand Revolution
Format: Print Book
ISBN: 9781349437313
Tax included.
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Publication Year: 2013
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 2637