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The Social License

The Social License

John Morrison

Format: Print Book

ISBN: 9781349475353

  • Save Rp 62.524,01
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A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  

Publication Year: 2014
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 2631





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